You’ve learned that “A road of a thousand miles starts with a single step.” This is good wisdom, but too many we get lost before making the initial push forward. This is particularly valid if you’re thinking about starting a business. And who would blame you? With such a momentous mission at hand, it’s no surprise you’d get lost in the planning stages. But if you don’t ever start, you’re not going to enjoy the success that being an entrepreneur would offer you.

Here you will learn three lessons as an entrepreneur:
1. Your first aim as an entrepreneur must be to build value, not make profits.
2. Prepare your Milestones, Assumptions, and Tasks to have structure and meaning right from the start.
3. Set yourself up for success by making a business strategy.

Before you started your entrepreneurial adventure, you will be apprehensive about it. These products are so tacky and obnoxious that they go against all the company can be. It’s more about the money than making a difference, which is what winners reflect on before cash. Your organization accomplishes this by creating a product or service that improves the environment. And the more you do or sell that changes your customers' lives, the more profitable your company will be. This occurs because when money is your primary goal, greed is your primary incentive. That draws unethical people who, like the guys with sports cars, make your customers feel uneasy.

One place where new businesses often fail is positioning, which refers to how consumers view the brand. However, the placement does not have to be complicated. The most critical aspect is that it asks a single question: “What do you do?” Find an excellent response to the query and convey it to the consumer, giving the buyer a compelling excuse to purchase your product.

Any entrepreneur knows that if he or she is the only one passionate about her proposal, he or she will fail. This is why pitching is such an essential aspect of entrepreneurship: presenting the business plan so that people can be enthusiastic about it.

Often begin by describing what your business does. That will be the first thing on the audience's mind, and they will be unable to concentrate on anything else until they have worked it out. To avoid overwhelming the listener, keep the presentation brief and to the point.

Second, always explain that what you're doing is important to the listener. Keep in mind that the listener lacks your experience and knowledge because the meaning of what you're doing can be lost on them.

Firms have traditionally used the management strategy, a structured written text that outlines objectives and strategies for achieving them. Since a business plan is such a structured text, it will seem to be a pointless task for a startup facing many unknowns. It does, however, have several advantages.

Many startups owe their lives to early-stage founders who provide funding. However, you can bootstrap a startup, meaning you can run it without any outside funding. To be effective at bootstrapping, you must first concentrate on cash flow or bringing money into your bank account. You'll use the money to cover the taxes, rent, and pensions, among other things. This implies that you can plan purchases and programs based on how easily you can get rewarded. If a client wishes to commission a six-month website design project from you, but your company is cash-strapped and will go bankrupt in eight weeks, you must either refuse or claim a portion of the bill upfront.

Startups can't stay that way indefinitely; they either evolve or die. Having relationships with other companies is one of the strategies that will help the startup flourish. First and foremost, be selective. Accept only such relationships that can help you achieve your financial goals. This ensures that your partner must be able to help you cut prices, boost product growth, or reach a new industry, for example. To put it another way, the benefit must be observable.

Compare this to a business that insists on adding meaning and genuinely assisting customers. If you've ever served in a position like this, you know how strong the need to make a difference can be. You will instill this sense in your organization from the beginning by developing a motto that reinforces it. This is not a mission statement, but it is a simple and strong expression that reminds you why you do what you do.

Before you begin your project, you can do some testing to ensure you are doing it correctly. You don't want to go out and patch everything that has already been finished. The effort you invest now will save you time in the long run.

The first step in starting a business is to ask yourself some basic questions. Most companies were founded by people who were paying attention to trends, were concerned about their environment, were looking for new ways to do stuff, were eager to take on burdensome issues, or recognized that the market leader was vulnerable. Rather than wondering if you would make money on your latest idea, ask yourself, "What does this pattern mean?" “Is there a cheaper way?” or “Is there a better way?””

In today's culture, ideas are money. If you are excited about something, you can generate a marketable concept. On the path to launching a promising startup, consider whether you have at least two of the three key ingredients for success: experience, ambition, and prospects. Some rules must be followed, which include:

i. Make meaning – If you make meaning, you would almost certainly make money.
ii. Create a mantra to describe "the sense that your startup is attempting to build."
iii. Choose a business model based on money supply (yours and your customers').
iv. Maintain a safe and easy environment by concentrating your energies and resources on achievement topics
v. Do something embarrassing – after all, "how it evolves is just as critical as how it starts."

It is easier to start a business when you have a co-founder because they bring different skills and experiences. The best co-founders have the same vision but still complement each other with their expertise. For example, Steve Jobs and Steve Wozniak have very complementary skill sets that helped them create Apple together.

It is important to be mindful of the many business models' styles and choose the one that best suits your product. For example, you can sell a product in several environments or sell goods that need refills. Explore these choices and be able to change them as your product progresses and market demands change.

As an entrepreneur, you'll have a lot on your plate, so it's important to focus on five milestones: a working prototype, initial capital, a testable version of the product, the first paying customers, and financial break even. Then, focus on tasks that will help you get those done.

It would be best if you aimed to accomplish this by:
• Doing what is right (ethical);
• Help without expecting anything in return (admirable);
• Repay civilization (in a gracious manner);

Now that you've reached your first benchmarks, it's time to start your own company. You must choose a corporate structure and determine how to license the intellectual property. It also aids in the organization of the company's capital structure and ensures regulatory compliance. There are several available tools on any of these topics; effective entrepreneurs become acquainted with them or employ an expert. The most important items to remember in the industry are concentrating on the important things and being organized. You'll never get anywhere if you don't have a good plan.


If every new entrepreneur workout and practice all these steps advised to startup a business, they will manage and make profits and maintain their businesses. I learned all this advice and guides from the book “The Art of the Start” Guy Kawasaki. Here I am sharing the Amazon link to buy the directly. 

Discover more from Debasish Sinha | Author | Entrepreneur

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