Strategic Partnerships

A strategic partnership is a long-term commercial connection that aims to create mutual benefit for two or more firms. The more value the alliance creates, the more strategic it is. A strategic business partnership is not a business arrangement in which you seek to trade or take value from the other entity.

What Is a Joint Venture?

A joint venture may be established by a contract that specifies the resources, such as money, real estate, and other assets that each organization will provide to the business. The agreement also sets how the enterprise will be managed and how to control earnings and losses would be distributed.

Why Should you Join Joint Venture?

A joint venture allows your firm to expand by collaborating with a partner to create new goods and services to offer to current consumers. You could also provide current goods and services to new clients, perhaps opening up new markets that might take longer to create on your own. Finally, you may think about offering new goods and services to new consumers; in this situation, you and a joint venture partner may combine critical competencies to develop something fresh and interesting to attract new clients.

Factors to Grow Joint Venturing.


Joint ventures are increasingly becoming the standard rather than the exception, and if "everyone" is doing it, chances are your rivals are too. Can you afford to be left in the dust?

Historical influences.

For many years, larger has been seen to be better in many industries. Often, the only option for small and medium-sized businesses to compete is to join together.

Economic climate.

Finding the money required to create new goods as an entrepreneur is never simple for small firms; in tight financing markets, it may sometimes make more sense to partner with another firm on a new initiative than to go it alone.

Societal events.

It wasn't long ago that conducting business in certain nations was unimaginable. Taking advantage of these and other cultural transformations, especially those worldwide, is often best accomplished via collaboration.

Strategic alliances = survival.

To thrive in today's economic and competitive market, a company owner must continually be at the top of his or her game. Because the combined resources of two firms are more significant than the individual resources of one firm, being a member of a joint venture makes it more difficult for rivals to steal your consumers.

How to create a successful joint venture?

Build trust - Nothing positive can happen until you can trust one another. Spend some time establishing trust via action. Always follow through on what you claim you'll do.

Create a mission statement, goals, and objectives. Recognize why you exist and who cares whether you live.

Define the items and services offered to consumers. Understand what the client needs and what resources you need to provide success to your client.

Complete self-assessment. Nobody knows you better than you know yourself. Recognize the contribution you provide to the team. Can the transaction be completed without you?

Understand your relationship. Creating joint ventures and commercial relationships is similar to marrying – make sure you match correctly. Spend time getting to know your spouse before you "walk down the aisle."

Meet the members of the family. Get to know your spouse holistically — comprehend all aspects of the family (employees, vendors, stockholders, customers).

Set relationship limits. As in a marriage, one partner must understand the other so well that they grasp the relationship limits intuitively. For example, you should not say some things to your spouse and some things you should not do to your relationship.

Determine the first projects. Nothing occurs until and until something occurs. So start modest yet think large when in doubt.

Keep your independence. Make certain that you will continue to be successful even after your spouse has moved on. Complete the essential upfront preparation and deal structuring for you to emerge stronger due to the connection.

Get Your MOGO Working

Your Mission, Objective, Goals, and Opportunity (MOGO) are the four important factors you and a prospective joint venture partner must establish as the cornerstone for your partnership. You and your possible spouse must put up the pieces of your MOGO together, with all parts put out on the table and thoroughly agreed upon. Details are also vital; nothing about the MOGO should be taken for granted. Consider these factors:

The MOGO must demonstrate a clear business goal.

Your joint venture must be able to generate something that neither firm could do alone. There must also be a market for what you generate together.

Both sides should gain from the commercial partnership.

If the stated advantages do not create a meaningful commercial gain for your firm, do not be afraid to walk away from a possible relationship. However, don't lose sight of the reality that your ultimate aim is to increase your bottom line, and there's no purpose in doing a transaction that doesn't help you get there.

Determine the intended consumer base, the product or service to be given, its price, and, if necessary, the suppliers to be employed.

Make your terms clear so that you and your spouse are on the same page. Decide who will be in charge of the joint venture if suppliers are involved. Consider what is best for the project's performance and profitability in terms you both understand.

Determine how much each firm will contribute to the given objective.

Examine all of the joint venture's resource needs and determine where they will come from. Nothing should be overlooked: even back office or support services must be examined.

Why use strategic partnerships?

Create predictable revenue streams

All parties concerned are to benefit from a strategic commercial collaboration. Typically, a company gives its client base the products or services of its strategic partner in return for a nominal fee per product or service sold.

You may agree to pay a fee from your partners' customer base to the organization with which you collaborated or pay a modest fee for each click from that client base.

Increase your expertise and resources

Your company may profit from high-value content development by building a collaborative value proposal for your target market. Joining big companies, agencies, or industry specialists is an intelligent approach to reducing your marketing cycle and maybe your sales cycle.

For this reason, one firm outsources its non-core skills with the assumption that the other company would provide a product, service, or peer group knowledge that will show value for both enterprises and their customers.

Create predictable revenue streams

For all firms involved, strategic business collaboration is meant to be advantageous. Typically, one company agrees to offer its strategic partner's goods or services to its customer base in exchange for a minimal sum of money for each product or service sold.

You may agree to pay the organization for each lead your firm gets, for example, from the partner's customer base or a modest charge for every click from your customer base on your website.


Discover more from Debasish Sinha | Author | Entrepreneur

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